• Transform magazine
  • June 20, 2019

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Articles

Tillamook launches rebrand sharp as blue cheese

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The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has announced a ne...

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Halifax’s rebrand builds on approachability and human contacts to refresh its identity

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The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewed brand iden...

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Discovery Channel’s rebrand is a simple delight

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Discovery Channel has dropped its historic photorealistic globe in favour of a minimalistic, sans-serif typeface and a new tagline. The renowned American television network has c...

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New York Jets reveal a full-scale rebrand

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Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acquisition...

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Turner Ignite Studios launches new brand identity

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In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more important...

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Comic Relief and Red Nose Day rebrand aims for clarity

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Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity. For...

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The City of Paris’ rebrand is in harmony with the city’s roots

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Brand agency Carré Noir has announced a rebrand for the city of Paris, built on the historical nave symbol of the city around a circular shape. Paris still holds on to its iconic...

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Blue tops list of most used colour in Fortune 500 logos

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Every detail in a logo serves as part of the wider story brands try to convey to their audiences. But while consumers may not realise it, logo colour plays an important role in how they perceive and understand brands....

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Picturehouse rebrand aims for brand consistency

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To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK....

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Leatherman retools its logo

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For brands looking to update their image without losing their established reputation and customer base, a logo redesign is always a calculated risk. The refreshed logo has the challenging task of demonstrating brand continuit...

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