• Transform magazine
  • January 19, 2018

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Articles

Embracing the Avant Garde in Russia Tourism brand

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A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradig...

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Timeline: Winter Olympics

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In the Olympic Charter, the distinction for sports played during the Winter Games is that they must be “practised on snow or ice.” As the world prepares for the 2018 Winter Olympics to kick off in PyeongChang, South Korea, he...

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#TransformTuesday: 3 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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#TransformTuesday: 29 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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The original Calvin

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In 1968, Calvin Klein founded a fashion line in New York City with a loan of $10,000 from a friend. Fifty years on and Klein now rules over a fashion empire with an estimated net worth of $700m. His global success can be attr...

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Timeline: Penguin Random House

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Penguin Random House merged in 2013 to form one of the world’s largest publishing groups. Its combined logo transformed from that of a placeholder to a stylish wordmark in its own right. But both organisations have grown thro...

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Hashtag new filter

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Photography is an integral part of social media platforms, with pictures of events and occasions being shared on Facebook almost since its inception. Although sharing photographs...

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Tokyo embraces transparency in selection of new Olympic emblems

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Emerging from the controversy surrounding its initial logo, the Tokyo Olympic Organising Committee rebounded in fine form. The new logo for the 2020 Olympic Games was selected yesterday by popular vote in Japan....

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Black is the new black

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According to a study released by CartridgePeople.com, UK adults take greyscale branding more seriously. This could mean that British businesses could attract more customers and d...

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#TransformTuesday: 22 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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@transformsays

The type writer: @bruno_maag explores the challenges of localising a brand’s typeface to non-Latin scripts:… https://t.co/PiLRhx11sv
In three weeks, the #WinterOlympics2018 begin. However, due to recent doping scandals, Russia's #PyeongChang deleg… https://t.co/NAv2CGe0mp
Transform magazine has announced the shortlist for its ninth annual Transform Awards Europe, celebrating the best b… https://t.co/p7cubEj8H5