Articles

Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

To mark the milestone of three years to go until the Birmingham 2022 Commonwealth Games, the organising committee has unveiled its new advertising campaign, motto and logo. Hosting an international sports event such a...

The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has an...

The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewe...

Discovery Channel has dropped its historic photorealistic globe in favour of a minimalistic, sans-serif typeface and a new tagline. The renowned American television n...

Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acq...

In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more im...

Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity....

Brand agency Carré Noir has announced a rebrand for the city of Paris, built on the historical nave symbol of the city around a circular shape. Paris still holds...