• Transform magazine
  • February 18, 2019

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Articles

Blue tops list of most used colour in Fortune 500 logos

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Every detail in a logo serves as part of the wider story brands try to convey to their audiences. But while consumers may not realise it, logo colour plays an important role in how they perceive and understand brands....

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Picturehouse rebrand aims for brand consistency

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To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK....

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Leatherman retools its logo

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For brands looking to update their image without losing their established reputation and customer base, a logo redesign is always a calculated risk. The refreshed logo has the challenging task of demonstrating brand continuity...

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Vintage and freshness come together in Quaker Oats’ new icon

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After losing a few pounds in 2012, the Quaker Oats man gets another rebrand positioning Quaker as a business for healthy products. A new logo has recently been released for American...

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Australian Space Agency’s new logo draws on Australian skies to build brand identity

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The new Australian Space Agency logo shows how great concepts can lead to good quality logos and strengthen a brand’s identity. The Australian Space Agency wants us to know that it c...

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#TransformTuesday: 16 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Timeline: FIFA World Cup

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During the 2018 FIFA World Cup, an examination of the tournament’s previous designs revealed distinct visual eras in its history. From early surrealist and art deco posters to late-century minimalist logos and recent conceptua...

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Timeline: Caterpillar

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From the early days of heavy duty vehicles to becoming one of the world’s most trusted construction brands, Caterpillar has built its brand from dirt and metal, innovation and the colour yellow. How has its brand evolved along...

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Embracing the Avant Garde in Russia Tourism brand

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A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradigm...

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Timeline: Winter Olympics

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In the Olympic Charter, the distinction for sports played during the Winter Games is that they must be “practised on snow or ice.” As the world prepares for the 2018 Winter Olympics to kick off in PyeongChang, South Korea, her...

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