Articles

With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task. When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline cr...

In China’s age of austerity, brands that deliver premium and luxury services are feeling the pinch. In a bid to appear modest, Chinese government officials are no longer eating extravagant meals or staying in luxury hotels. This ha...

The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it...