• Transform magazine
  • August 18, 2018

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Articles

Employer Brand Management Awards 2017 shortlist revealed

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Employer brand management requires a host of organisational factors working in tandem, from HR to IC. Yet successful implementation of the employer brand allows for an organisation to unify its communications by attracting fut...

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Brands find love online

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One way of gauging public sentiment towards a brand is to measure interaction with it on social media. A list compiled by social analytics platform, NetBase, shows the UK’s best-love...

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UK's best employer brands

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LinkedIn has compiled a list of the UK’s most desirable employers. The professional social network surveyed its 19m UK members to find the 20 ‘Most InDemand Employers’. Google is the...

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Asia-Pacific: The shortlist

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The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise strategy and innova...

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Japanese brands experience growth

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In the past year, global Japanese brands benefited from the economic recovery in Western countries, despite the weakening of the yen. The collective value of Japan’s top 30 Best Global Brands in 2014, as ranked by international brand consult...

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Identifying and understanding the most valuable brands

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As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy. Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterday, provide...

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Most respected brands of 2014

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Through analysing levels of familiarity and favourability CoreBrand, a brand strategy and communications firm, measured the most respected brands. The Brand Respect report is the second of its kind. Brands with high familiarity and favourabi...

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Index evaluates brand strength of top companies

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The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through research condu...

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@transformsays

Latest rebrand of @DavidstowUK Cheddar cheese by @BrandOpus draws inspiration from the product's place of origin -… https://t.co/nh2cQZt9Te
Property company @Criterion_Cap partners with branding agency @RaggedEdge to launch new hotel brand,… https://t.co/mQ8l7MBu1b
One of the most popular single malt Scotch whiskies @GlenfiddichSMW collaborates with @agencyspace to introduce its… https://t.co/ONK2BF2F4X