Articles

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power o...

In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpos...

Burges Salmon, a law firm with origins dating back to the Victorian era, has updated its visual identity to better reflect its positioning in the contemporary era. Bu...

Law firms are getting bolder with their brand strategies. Duncan Shaw sees digital as the key to differentiation in an increasingly competitive sector It might not sc...

Leading Lincoln’s Inn barristers Wilberforce Chambers has revealed it’s new brand identity by Studio Jo and Co. Wilberforce Chambers, as a market leader in a number of practice areas, was delivering on client experience, however th...

Telephone answering service, Moneypenny, has unveiled a new brand that includes a bird logo, named by employees, and a new international website. The new brand coincides with the launch of moneypenny.com, a corporate website that r...