• Transform magazine
  • May 21, 2018

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Articles

Airbnb thinks outside the ‘Cereal’ box

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Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leading compa...

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Rihanna offers immersive experience to fans in new Sephora-powered launch

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Α strong female presence can be refreshing and empowering to women worldwide. Rihanna is a prime example of a female figure who is ready to take over the world, conquering one industry after the other....

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Fontsmith collaborates with artists for the launch of three new typefaces

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London-based type foundry company Fontsmith has partnered with Atlas design consultancy founder Astrid Stavro and illustrator Jimmy Turrell for the release of FS Sally Triestina and FS Erskine accordingly....

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Kermit the Frog leaps into the world of typeface design

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The muppets are an integral part of most people’s childhoods. Whether they were born in the 1960s or 2000s, the figures of Kermit the Frog, Miss Piggy, Gonzo and Statler and Waldorf, offer a nostalgic trip down memory lane....

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Pfizer breaks the stereotypes with Viagra Connect launch

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Just in the UK, more than 4.3 million men suffer from erectile problems. The stigma around this health issue however, prevents many of them from seeking help. A new launch by pha...

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Rum and Captain Jack Sparrow part ways in new Bacardi launch

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Rum’s image as the alcohol of choice for pirates and troublemakers has prevented it from becoming a prestigious spirit, with premium rum only representing 15% of the total rum range....

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Freeview updates television service and brand

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Freeview’s evolved visual identity will support its new positioning as an up-to-date and fresh television service. Freeview will launch its new connected TV proposition with a rebrand that communicates its new offering. A Freeview represen...

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ZTE’s brand catches up with its global reach

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ZTE, a Chinese telecommunications equipment and systems company, has westernised its brand by dropping the Chinese characters in its logo and introducing an English slogan with, arguably, western associations. The company has also come up...

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@transformsays

Online marketplace and hospitality service @Airbnb launches new font across its entire platform and brand, called A… https://t.co/li2QrpxavT
Singer-songwriter @rihanna collaborates with prestigious chain of cosmetics stores @Sephora to launch interactive e… https://t.co/yOIq6zSUMd
London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/ariYFsgTtn