• Transform magazine
  • October 19, 2018

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Articles

Dynamic identity for Genius ‘Good for the Gut’ sub-brand

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Genius Gluten Free, the bakery line that offers free-form products for people with dietary restrictions, has released two wraps in its ‘Good for the Gut’ range, which is set to roll out six products this year. The visual ident...

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Burberry launches polarising new logo and monogram

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In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci, who was...

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Fuller’s show support to London’s Pride through ‘Pride Loves Pride’ campaign

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Pride in London is an event that provides a platform for LGBT+ community to express and celebrate itself. Despite being a big party, Pride aims to raise awareness regarding various issues and injustices at the expense of the c...

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Bentley reveals revamped magazine to modernise public image

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Bentley Motors has unveiled the relaunch of Bentley Magazine, led by content marketing agency Archant Dialogue. The new magazine is quarterly and sports a new, contemporary design while offering aesthetically pleasing illustra...

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Cosmetics company uses coffee as main ingredient for natural friendly skincare

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From the food and beverages to the cosmetic products sector, healthy living is becoming an increasingly popular phenomenon, with brands across all industries responding to the trend. This translates to adopting more healthy li...

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Coca-Cola launches dairy alternative drink and packaging

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The ability to adapt is vital for a company’s survival, regardless of the field of business. Following the recently applied sugar tax and the expected subsequent drop in the consumption of soft drinks in the EU, Coca-Cola move...

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#TransformTuesday: 22 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Airbnb thinks outside the ‘Cereal’ box

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Having over 4m lodging listings in 65,000 cities and 191 countries and having facilitated over 260m stays since its founding in 2008, online marketplace and hospitality service Airbnb has established itself as a leading compan...

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Rihanna offers immersive experience to fans in new Sephora-powered launch

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Α strong female presence can be refreshing and empowering to women worldwide. Rihanna is a prime example of a female figure who is ready to take over the world, conquering one industry after the other....

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Fontsmith collaborates with artists for the launch of three new typefaces

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London-based type foundry company Fontsmith has partnered with Atlas design consultancy founder Astrid Stavro and illustrator Jimmy Turrell for the release of FS Sally Triestina and FS Erskine accordingly....

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@transformsays

The world’s biggest celebration of rebranding, repositioning and brand development. Entries closing soon, find out… https://t.co/DGyYu826WM
Creative firm @COSSETTEen rebrands Quebec City to create local identity for international audience ▶️… https://t.co/M5jfhGX5rI
Places might not be where they seem to be – at least not according to @googlemaps ▶️ https://t.co/4yaKLziEU4 https://t.co/9NGF4Krq2W