In terms of mergers and acquisitions, 2015 was a huge year, and, with the HIS and Markit merger and Shell’s £40bn acquisition of BG Group, 2016 looks likely to follow suit....
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Breakaway brands
The IPO of Bayer spin-off, Covestro, was one of the biggest corporate launches this year, yet Kirsten Foster, executive director of strategy at Landor – who oversaw the creation of the Covestro brand – maintains that,...
Ad agencies take lion’s share for Cannes Lions logos
Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the Fre...