Limerick city and council has unveiled a new brand identity as it aims to boost its tourism and business prospects. The new brand and launch campaign were developed b...
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Around the world in three place brands
This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...
Brand experience: Jameson Distillery Bow Street
Jameson wanted its new brand experience to offer more than a distillation of the distilling process. It layered immersive storytelling upon historical context upon a technologically advanced approach in order to craft...
Coming up for Eir
100 agencies and $16m later, Ireland-based Eircom telecommunications company has successfully rebranded its image and logo. It is now, simply, Eir. It is thought to be the largest rebrand seen in Ireland for almost 20...