Altering its corporate narrative while changing the societal perception of its products has required Philip Morris International to go all in on R&D, brand positioning and communications. Brittany Golob reports fr...
Articles
Sustainable futures: Maersk
Maersk Supply Services is working in partnership with the Ocean Cleanup to tackle the major problem caused by the Pacific garbage patch. Its approach to sustainability runs deep throughout the business as the company...
Kodak fashion partnership creates a new kind of moment
If it wasn’t painfully obvious from the shell tracksuits, choker necklaces and chunky sneakers, the ‘90s are in fashion right now. As a result, not only are ‘90s fashions popular, but brands that had a heyday of sorts...
Spotlight on Inchcape Shipping Services
Beyond simply moving goods from place to place, Inchcape Shipping Services is becoming a technology solutions provider in the shipping industry. It needed a refreshed brand in order to communicate that new purpose and...
Charity cricket programme unveils new brand identity
A symbol of British national identity, cricket continues to brighten the long summer days of British youth across the country. The Lord’s Taverners Disability Cricket Programme, a youth cricket and disability sports c...
ICS rebrand shapes the future of shipping
Founded in 1921, the International Chamber of Shipping (ICS) represents the interests of the global shipping industry and its stakeholders. It also promotes international cooperation between its affiliated organisatio...
Benefits of British design
Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satch...
Oil painting
A recent merger between FMC Technologies and Technip sees the blossoming of newly unified company, TechnipFMC. The original companies provided oil service equipment and project management services in the oilfield indu...
Spreading the word
Healthy eating has been advocated since it was shown how fruits, vegetable, grains and protein provide nutrition and act in ways to benefit the body. As a result, the population is generally advised to avoid foods hig...
A Danish classic
The Manchester branch of Denmark-based branding agency, Agency Spring, has teamed up with Nordic confectioners Cloetta to redesign Skipper’s Pipes, a traditional pipe-shaped liquorice confectionary beloved in Denmark....