• Transform magazine
  • December 12, 2017

Top

Articles

Peer perspectives: IndiaTimes

5.jpg

With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times of India...

Read More

Aromatic appeal in Patak's new sub-brand

Pataks_Paste Pots_Visual_LineUp_Kitchen_Background.jpg

Britain has long been in the throes of a love affair with curry. Since the first restaurant serving Indian food, the Hindoostane Coffee House, opened in London in 1810 in Marylebone, curry dishes and its accompaniments were p...

Read More

Virus outbreak forces car name change

Zica.jpg

Sometimes a brand product name can fall foul of external forces. When this leads to a brand being linked to something unarguably negative, the manufacturers must make the decision to either rescind its name, or battle through...

Read More

China’s leading smartphone brand adapts to Indian market

Mi3-700x516.png

Xiaomi, the Chinese smartphone startup that has rapidly become China’s most popular smartphone brand, recently made its entry into the Indian market with the Mi 3 model. The company, which is often accused of borrowing visual aspects from...

Read More

@transformsays

Don't forget, tomorrow is #TransformTuesday! Send recent #rebrand projects to asandys@transformmagazine.net to be f… https://t.co/GpiqDxFerQ
Taking a stand when no other brand will, @REI puts its commitment to the environment at the heart of its business.… https://t.co/629PxsIn4D
RT @Steve_EY: Looking forward to sharing my thoughts around engaging #GenZ at tomorrow's #EmployerBrand Management conference @TransformSays