Cadbury, Heinz and Walkers are among the UK’s top 10 most connected brands, according to 100 Most Connected Brands 2019, which was published yesterday. The survey, wh...
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Best country brands are positive and welcoming, report says
By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....
FutureBrand Index examines brands that stand the test of time
Achieving timelessness is a challenge for people and brands alike. Targeting well-informed and ethically-driven Millennials, a sense of purpose along with a unique brand experience are two key factors in determining t...
Measuring China's brand prosperity
In 2016, China’s economy grew by 6.7% and is largely hailed as a success. This is despite BBC reports which suggest the slowest gross domestic product (GDP) growth rate since 1990. Nevertheless, this figure is in line...
Japan scales country brand rankings
According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index,...
Discount supermarkets top simplicity index
Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain. The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands. The Global...