• Transform magazine
  • June 28, 2017

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Articles

Trunki vs. Kiddee

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Design rights battle reaches supreme court in London. The ruling may have implications for small creative firms that rely on design rights. Magmatic, a Bristol-based company and...

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Asia-Pacific: The shortlist

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The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise strategy and in...

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The Partners create new brand for Hong Kong art event

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At the beginning of December, Hong Kong Art Gallery Week showcased artwork from over 50 local galleries and museums. The new brand was created by brand consultancy, The Partners. The project aims to promote local and independent galleries...

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Transform Awards recognises best in rebranding, brand development and brand repositioning in Asia-Pacific region

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Repositioning a brand while changing the reputation of a product from something near-reviled to an object of luxury requires well-defined objectives and a cohesive visual and verbal identity. Transform Asia Pacific Awards’ Grand Prix winne...

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Transform Asia-Pacific shortlist reveals worldwide branding excellence

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Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand,...

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Transform Asia Pacific Conference to take place 19 November

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In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take place in Ho...

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Bank repositions wealth management service to appeal to new generation

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Traditional companies, such as banks, can find it difficult to engage with younger consumers. SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in the marke...

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Investing in a new identity

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Jupiter Asset Management is using a nationwide marketing campaign as the launch pad for a new visual identity. The UK based fund management group aims to take its services to a global market and these ambitions are reflected in the rebrand...

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