• Transform magazine
  • April 26, 2019

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Articles

Culture, colour and archaeology in Lanzarote museum brand

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Across the Mediterranean, archaeological museums share the hidden histories and treasures of the people and cultures that came before. For the Canary Islands, which lie in the Atlantic off the west coast of north Africa, that...

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Five minutes with Richard Finlow

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With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and differentiati...

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Historic-modern typography reinvigorates Museum of Iceland's brand

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With a renewed vigour befitted the Viking raiders of yore, Viking culture, history and heritage has bled back into popular culture recently. That has been coupled by increased tourism to Scandinavian countries, prompting Icel...

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New wayfinding sets sail in Maritime Greenwich

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London’s National Maritime Museum is a place of heritage within the heritage sector. It resides in the former Royal Naval Asylum and comprises part of the UNESCO World Heritage Site in Maritime Greenwich. Its large collection...

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Weight Watchers loses the weight to become WW

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Often, brands that begin as pioneers in their industries, that become the trendsetters and leading voices, fizzle out over time. If they fail to reinvent themselves or fail to adapt to new customer needs or simply, fail. But...

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New England museum unveils bright, modern brand

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North America was discovered because of seafaring vikings, and later, seafaring Italians. Its relationship with the sea by no means ended in 1492. Throughout its days as a British colony, an independent nation and a world sup...

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Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespok...

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Spotlight on Foster's Freeze

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With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

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Brand experience: Rock and Roll Hall of Fame

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The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

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Desire, irresistibility and the intoxication of a seductive idea

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Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Imagine a world...

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