• Transform magazine
  • November 16, 2018

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Articles

New wayfinding sets sail in Maritime Greenwich

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London’s National Maritime Museum is a place of heritage within the heritage sector. It resides in the former Royal Naval Asylum and comprises part of the UNESCO World Heritage Site in Maritime Greenwich. Its large collection...

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Weight Watchers loses the weight to become WW

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Often, brands that begin as pioneers in their industries, that become the trendsetters and leading voices, fizzle out over time. If they fail to reinvent themselves or fail to adapt to new customer needs or simply, fail. But t...

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New England museum unveils bright, modern brand

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North America was discovered because of seafaring vikings, and later, seafaring Italians. Its relationship with the sea by no means ended in 1492. Throughout its days as a British colony, an independent nation and a world supe...

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Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespoke pa...

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Spotlight on Foster's Freeze

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With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

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Brand experience: Rock and Roll Hall of Fame

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The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

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Desire, irresistibility and the intoxication of a seductive idea

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Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Imagine a world wit...

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A rebrand worth its Saxa salt

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‘Pass the salt’ is perhaps one of the most common requests heard among a group of people enjoying a meal together. And, if the meal is taking place in the UK, chances are the salt being passed is Saxa. First established in 190...

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The Arts Society rebrands with timeless aesthetic

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According to the Creative Industries website, in 2015 the UK’s cultural organisations contributed £27bn to the economy and created 642,000 sector jobs. This follows a general trend of growth in the arts and heritage sector – a...

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Opinion: Lessons from heritage and challenger brands

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What lessons can we learn from successful, heritage brands like Coke, and new players like BrewDog?, asks Christian Cook The most successful brands are not just about visual and verb...

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.@LEGOeducationUK parters with brand agency @thisisTrueNorth to introduce redesigned lego and overall visual identi… https://t.co/vbyI2LWnqR