Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebrande...
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Seeing value in brands
Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis –...
The Google of tomorrow
Google’s fun and approachable brand takes another leap forward with its new logo. The revelation has already, unsurprisingly, received a barrage of comment; some ne...
Greggs demonstrates social media crisis management
The speed of online sharing means that a brand can come up against damaging coverage at any point as Greggs found out yesterday. But the medium also allows for instant rectification. The official Greggs twitter feed provided a grea...