• Transform magazine
  • July 21, 2019

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Articles

Interbrand launches Best Global Brands 2017 report

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‘Brands are the constancy that accelerate business growth.’ So begins the annual report produced by international brand consultancy Interbrand, detailing the Best Global Brands 2017. In a business climate characterised by pol...

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Recognising the superlatives

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Guinness World Records, known between 1955 and 1998 as the Guinness Book of Records, is first and foremost a reference book, charting amazing feats of people across the globe....

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Hilton rises to the challenge

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A new brand campaign by London-based advertising agency, Fold7, repositions internationally renowned hotel and resort chain, Hilton.   A new advert appears to specifically targ...

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Seeing value in brands

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Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis – and asse...

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Cool, calm and connected

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A simple yet creative concept is sometimes all that is needed to ensure a company resides comfortably in the top ten of its field. For Nexia International, its place in the top ten of the international accountancy network has...

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#TransformTuesday: 8 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Embracing globalisation

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While feelings of love are universal, an Argentinian person says, “I love you” 24 times a week, while a Japanese person says it less than once a week. Seemingly disparate cultures can provide a real challenge to brands with g...

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Identifying and understanding the most valuable brands

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As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy. Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterday, provi...

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Chinese media group rebrands to create unified identity

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Chinese media group, 3r Advertising Services, formerly comprised of three loosely-tied agencies, has rebranded to create a more unified corporate brand. The rebrand follows concerns that the group’s three agencies, which offer a variety of...

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New strategy for comms research

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A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consultancy. T...

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@transformsays

We have spent 'Five Minutes With' Leo Leone, chief creative officer at @WeAreBarbarian, to discuss creative storyte… https://t.co/coq1bOJeot
Let's raise glasses! @2ndharvest has partnered with @BYUagency to craft Been A Slice, a beer made from wasted food.… https://t.co/qkhDfMh5EY
#Branding has evolved a lot in the past few years. We've spent five minutes (and a bit) with @jdoukltd's managing d… https://t.co/srSVSNxzjy