Using percussion to communicate Axel Springer’s brand positioning of freedom, integrity and open-mindedness, why do birds built an audio brand full of rhythm. Its implementation across the publisher’s digital touchpoi...
Articles
Colourful rebrand revealed for science programme Tomorrow Today
While world-transforming scientific breakthroughs are responsible for the progress of the past, in order to maintain a culture of prosperity, knowledge must be passed onto future generations. By creating educational p...
Brand profile: Siemens
Less than a year after the appointment of a new CEO, Siemens started a brand revitalization process. Now, halfway through that journey, the brand team shares its progress with Andrew Thomas...
A B2B company rebrand
Pfaudler, a B2B company originating from Germany, is a process solutions company with a complex offering. Global communications agency, Five by Five, was charged with...
A dark time for Volkswagen
Volkswagen’s reputation lies in tatters after it emerged that the German car manufacturer fixed tests to give the appearance of reduced diesel emissions. As stocks plummet, the brand’s communications team have a big j...
TUI unites sub brands
Following a merger last year, TUI Group, the parent brand for a host of international travel firms, is expected to unify all of its sub brands under the TUI branding. The rebrand is expected to help cut costs in the long term and c...