By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....
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Japan scales country brand rankings
According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index,...
Index evaluates brand strength of top companies
The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through rese...