• Transform magazine
  • December 11, 2017

Top

Articles

Delivering a fresh identity for Batch Organics

Batch Organics Billboard LR.JPG

In a food retail environment increasingly driven by organic produce, superfoods and the desire to eat well, food brands can find it difficult to stand out. Packaging design often reflects the artisanal credentials of its prod...

Read More

Family (and friends) rebrands UK's leading ethical coffee brand

Cafe direct press release images-01.jpg

According to the British Coffee Association, the UK drinks around 55 million cups of coffee each day. While this seems an excessive amount, it pales in comparison to the 2 billion cups consumed, daily, around the world. Coffe...

Read More

Packaging roundup: bread, bars and coffee beans

stump.jpg

This autumn has seen many food brands unveil new packaging. Here is a closer look at three recent rebrands in the food and drink sector...

Read More

Opinion: How to relaunch an icon

image001.png

In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses the Carlsb...

Read More

Sowing the seeds for instant mash brand

Idahoan 2.jpeg

In the United States, the state of Idaho is synonymous with the potato. The ‘Grown in Idaho’ designation has achieved awareness across the country. And Idahoan Foods has used that to its advantage in the development and sale...

Read More

Brand experience: Giraffe World Kitchen

5.jpg (1)

For Giraffe World Kitchen, a change in ownership prompted a change in brand and brand experience. How has the restaurant attracted a new audience while remaining relevant to its loyal customers? Amy Sandys investigates...

Read More

Peer perspectives: Minute Maid

MM4.png

Coca-Cola’s Minute Maid leads the pack in packaged juice. But a broad brand portfolio required a new, consistent approach. Is the fresh brand and packaging as fresh as Minute Maid’s 100% juice products? JP Hunter analyses the...

Read More

Packaging, disrupted

phone2a.jpg

The FMCG sector is facing a massive digital disruption. How are brands responding to changes in online retail, targetting strategies and packaging design? Brittany Golob investigates...

Read More

Rice rebrand goes against the grain

image011.jpg

It began simply; with a relative asking founder Moni Varma to import basmati rice, a rarity in Britain in the 1980s. The need inspired Varma, who helped run a steel company in his native Malawi, to begin a rice business in th...

Read More

Aromatic appeal in Patak's new sub-brand

Pataks_Paste Pots_Visual_LineUp_Kitchen_Background.jpg

Britain has long been in the throes of a love affair with curry. Since the first restaurant serving Indian food, the Hindoostane Coffee House, opened in London in 1810 in Marylebone, curry dishes and its accompaniments were p...

Read More

Page 1 of 5

@transformsays

Don't forget, tomorrow is #TransformTuesday! Send recent #rebrand projects to asandys@transformmagazine.net to be f… https://t.co/GpiqDxFerQ
Taking a stand when no other brand will, @REI puts its commitment to the environment at the heart of its business.… https://t.co/629PxsIn4D
RT @Steve_EY: Looking forward to sharing my thoughts around engaging #GenZ at tomorrow's #EmployerBrand Management conference @TransformSays