• Transform magazine
  • February 19, 2018

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Articles

Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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The new 40

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Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on their cu...

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Brand experience: PNC Financial

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To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and explore y...

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Britain's boardroom brand language

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According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It states that, “t...

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@transformsays

Scotland’s bustling capital @edinburgh has lots to offer students, tourists and arts fans. With a new place brand,… https://t.co/ED2MRQatEY
London-based agency @WeLaunch develops new identity for @Jambobsled, disassociating the team from 1993 film Cool Ru… https://t.co/R34NVb76RZ
New channel Epic Drama, with idents by @weareseventeen, offers emotive stories and quality production to a Central… https://t.co/7kvY1QcmE3