• Transform magazine
  • September 22, 2018

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Articles

Opinion: Can digital disruption help reinvent professional services?

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With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why their prof...

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Rebranding risk management

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For many companies in the current market, risk managers are primarily concerned with potential financial loss to a company, often resulting in pulling back if the loss is seen as excessive. However, to embrace a true risk mana...

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Opinion: How do brands measure the emotional value of design?

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We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s measuring a...

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Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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The new 40

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Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on their cus...

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Brand experience: PNC Financial

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To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and explore ye...

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Britain's boardroom brand language

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According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It states that, “the a...

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@transformsays

.@Uber announces the introduction of a new brand identity led by @WolffOlins ➡️ https://t.co/OWF2dr4EgN https://t.co/y4aXceiQcG
This month, place branding made news around the world as three major projects celebrated the unique nature of citie… https://t.co/4pHipQDuF9
International brand and marketing consultancy @ProphetBrand reveals the most relevant brands in the UK ➡️… https://t.co/VH7yG0wdMV