• Transform magazine
  • April 21, 2018

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Articles

Opinion: How do brands measure the emotional value of design?

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We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s measuring a...

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Work and wear

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When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

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The new 40

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Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on their cu...

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Brand experience: PNC Financial

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To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and explore y...

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Britain's boardroom brand language

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According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It states that, “t...

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@transformsays

Winners of third annual Employer Brand Management Awards announced in London gala ceremony ➡ #EBMAwardshttps://t.co/ahpWYxFg3a
RT @_EmployerBrand: Thank you to everyone who attended tonight’s Employer Brand Management Awards! We had a great time celebrating the best…
Footwear and accessories firm @ALDO_Shoes reaches out to independent design company @wearecollins for its new brand… https://t.co/mUKIaigWwy