• Transform magazine
  • September 22, 2019

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Articles

Halifax’s rebrand builds on approachability and human contacts to refresh its identity

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The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewed brand iden...

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Bank of America logo is the same, but better

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Bank of America, the second largest banking institution in the US with an international presence in over 35 countries, has revealed a new brand identity, consisting, among other things, of a new logo designed by creative cons...

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Santander updates logo and enters digital age

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Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a growing trend...

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Plain packaging could impact FMCG brand industry, says Brand Finance report

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The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK and Irel...

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Mr Cooper greets the home lending sector

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It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Working with Phen...

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Branding royalty: the brand value of the British monarchy

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It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand Finance...

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Bold change

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A day of unity and advocacy celebrating the contributions of women across the globe, the theme of this year’s International Women’s Day is #BeBoldForChange. The campaign highlights the need for more gender inclusivity across...

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Building brand success

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Global outreach, a contented workforce and progressive CSR approaches are oft-cited cornerstones for brand success. Yet financial achievement remains a crucial component in deciding the ranking for brands, particularly for i...

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Associating with architecture

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The Bahrain Association of Banks (BAB), has revealed a rebrand, created by London-based brand consultancy Industry. Established by the Bahraini government via ministerial decree...

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Billion dollar brands

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For the 2015/16 football season, the Barclays Premier League was won by Leicester City FC. Considering that, as recently as December 2015, the odds based on its likelihood were 5...

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@transformsays

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