Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...
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Opinion: Employer branding in the gulf region
With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saud...
Opinion: Thinking differently in the oil and gas sector
The oil and gas industry is in a state of flux. With oil prices at their lowest for decades, there is a need for urgent and decisive change. Although years of high prices allowed companies across the supply chain to o...
Sustainable Futures: Rusal
Aluminium is an extraordinarily recyclable metal. For Rusal, the company that mines the most aluminium in the world, sustainability is likewise a major priority. It focuses its efforts on local communities in its area...