• Transform magazine
  • September 26, 2018

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Articles

Brand communications and the misrepresentation of women

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David Ogilvy, legendary advertising figure, once said, “The consumer isn’t a moron, she is your wife.” The world has changed since Ogilvy’s 1983 treatise, Ogilvy on Advertising, was published, yet brands still haven’t lived up...

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Huddle together, for good

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In a media landscape dominated by events casting a less-than happy shadow over the lives of many, it’s comforting to know that the industry also impacts society for the better. This was the theme of November’s Huddle for Good,...

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Driving a heritage brand

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“I have always had the philosophy that everyone should have the opportunity to explore, to dream, to envisage things no-one ever asked for.” So says Ed Welburn, former VP global desi...

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100 years of Johnston font

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The London Underground has been the system responsible for transporting Londoners from A to B for around 150 years. From the world’s first underground railway, constructed between Pa...

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Something extraordinary

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The way that a brand chooses to position itself can have a dramatic effect on the way that its products are perceived or experienced. The theme at an LPK event hosted at Grain Store,...

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UK awards for employer branding

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For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

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Millennial brands unite

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In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their organ...

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Bucharest branding agency expands internationally

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Branding agency, Storience, has revealed its first UK project, the rebrand of healthcare events companyActivate Event Management. The rebrand coincides with the opening of a new London office and the agency’s international expansion. Activat...

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Transform Asia-Pacific shortlist reveals worldwide branding excellence

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Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, a...

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