Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebrande...
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Sustainable futures: Enel Group
Renewable energy is no longer the dream of environmentalists, but a real and growing source of fuel provided by the world’s leading energy companies. Amy Sandys reports on Enel Group’s renewables expansion and brandin...
Open to sustainable energy
In an era where energy security and renewable alternatives are increasingly at the top of political, economic and environmental agendas, positioning conventional energy companies as a preferable alternative to their c...
Green waste branding yields new life for TS Industrie
In 2010, major European green waste companies Tünnissen and Saelen Industrie merged to become the major player in the waste management marketplace as TS Industrie. The EU’s directives regarding the reuse and recycling of green wast...