• Transform magazine
  • July 16, 2018

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Articles

Opinion: How can companies build a more authentic employer brand with employee stories?

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PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immersion Neuroscienc...

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Success stories and successful storytelling at Employer Brand Management Awards 2018

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Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the pa...

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Employer Brand Management Awards 2018 shortlist announced

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Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the pa...

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Brand ambassadors key to employer brand success

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The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....

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Brand disloyalty and career fluidity, Gen Z in focus

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Gen Z is going to take over the world. Objectively, those born roughly between 1995 and 2010 make up a 2.56bn strong population. They will one day become the movers and shakers of the world. But, according to brand consultancy...

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Crafting a strong employer brand strategy

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Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015 and 2017...

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The employer brand in Asia

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At a recent breakfast in Hong Kong, organised by theblueballroom and moderated by Transform magazine, employer brand practitioners gathered to discuss how much employer brand management has changed in re...

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Opinion: How can a brand inspire staff after acquisition?

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How does a business inspire and support its staff to champion a ‘one company’ ethos following a series of significant acquisitions? Nick Walker discusses the approach taken by global payments company Paysafe...

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Glassdoor rebrand brings human side to job hunting

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Before the digital age, job hunting meant flicking through pages at the back of the local newspaper to find employment opportunities. How employers looked after their employees was usually confined the workplace; new recruits...

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Crafting an employer brand

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Employees are the heart of any business. To maintain a positive working culture, a good external reputation and clear lines of communications throughout the business requires a collaborative effort between leadership, communic...

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