• Transform magazine
  • December 12, 2017

Top

Articles

Opinion: Why do emotion-driven brands succeed?

STEVE_BECKWORTH_COLT copy.jpeg

Brand managers are no strangers to the value of tapping into their target audiences’ emotions. It’s a well known industry fact that Coca-Cola sells happiness and Apple, in its own words, focuses on delight, surprise, love and...

Read More

New brand appeals to animal lovers

Rabbits-burgess.png

Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better right to thi...

Read More

@transformsays

Don't forget, tomorrow is #TransformTuesday! Send recent #rebrand projects to asandys@transformmagazine.net to be f… https://t.co/GpiqDxFerQ
Taking a stand when no other brand will, @REI puts its commitment to the environment at the heart of its business.… https://t.co/629PxsIn4D
RT @Steve_EY: Looking forward to sharing my thoughts around engaging #GenZ at tomorrow's #EmployerBrand Management conference @TransformSays