• Transform magazine
  • June 25, 2018

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Articles

Opinion: Why do emotion-driven brands succeed?

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Brand managers are no strangers to the value of tapping into their target audiences’ emotions. It’s a well known industry fact that Coca-Cola sells happiness and Apple, in its own words, focuses on delight, surprise, love and...

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New brand appeals to animal lovers

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Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better right to this...

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Ahead of the Transform Conference Europe, taking place in London on 3 July, @bellintegrated examines the challenges… https://t.co/IIqbUIioOA
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