• Transform magazine
  • April 21, 2018

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Articles

Opinion: Why do emotion-driven brands succeed?

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Brand managers are no strangers to the value of tapping into their target audiences’ emotions. It’s a well known industry fact that Coca-Cola sells happiness and Apple, in its own words, focuses on delight, surprise, love and...

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New brand appeals to animal lovers

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Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better right to thi...

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Winners of third annual Employer Brand Management Awards announced in London gala ceremony ➡ #EBMAwardshttps://t.co/ahpWYxFg3a
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