• Transform magazine
  • April 25, 2024

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Articles

Brands have more personality than politicians

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Seven weeks ago, on 18 April 2017, current Conservative prime minister of the UK, Theresa May, called a snap general election. The results will be clear by early morning on 9 June; the leader of the next UK government...

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Britain as a brand: beyond left and right

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As the post-austerity UK elections approach and many citizens lament the lack of real choice, Bob Sheard, director of Fresh Britain branding agency, explains how treating Britain as a brand could help to create a long term vision f...

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Opinion: Thackway and McCord ask, “What is the story behind Hillary Clinton’s campaign logo?”

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Kat McCord and Simon Thackway   Criticize Hillary Clinton’s logo all you want, but it’s a breath of fresh air! Look back to her 2000 Senate race logo¹ (yes, we kept it), which no one wisecracked about because they were too busy fal...

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