• Transform magazine
  • December 12, 2017

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Articles

Opinion: Why did edtech enrol at the school of branding?

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Once upon a time, schools didn’t do digital. When IT first entered the UK curriculum, students would cluster around a single, boxy, black and white monitor. But times have change...

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Opinion: How membership organisations can build stronger brands

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Customer testimonies are an old and popular way of waving a flag for your organisation, and in today’s age of digital marketing and sharing, they have become a powerful, and often double-edged, force. Yet few membership organ...

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University challenges

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Universities have to ensure that any brand updates or rebrands are communicated with their many stakeholder groups to avoid the risk of a poor reception. How can universities best approach a change in brand? Amy Sandys invest...

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@transformsays

Don't forget, tomorrow is #TransformTuesday! Send recent #rebrand projects to asandys@transformmagazine.net to be f… https://t.co/GpiqDxFerQ
Taking a stand when no other brand will, @REI puts its commitment to the environment at the heart of its business.… https://t.co/629PxsIn4D
RT @Steve_EY: Looking forward to sharing my thoughts around engaging #GenZ at tomorrow's #EmployerBrand Management conference @TransformSays