• Transform magazine
  • September 20, 2019

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Articles

Smart, social and segmentation: Dubai Lynx, Day 3

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In the Minority Report, Tom Cruise’s character walks through a fictional future city and is recognised at places like the Gap and targeted with a personalised, computerised video advert at the entrance to stores. Despite the...

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Defining innovation: Dubai Lynx, day 2

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"Innovation is doing things differently in order to do them better," says JR Little, head of innovation at Dentsu Aegis agency Carat. That sentiment defined the second day of the Dubai Lynx festival....

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Going glocal: Dubai Lynx, day 1

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It's no secret that brands are interested in the Middle East. Western retailers and luxury brands have jumped on the new opportunities to provide unique experiences to discerning audiences, B2B companies have expanded their f...

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Impact of brand and experience at Dubai Lynx design awards

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The design awards at the Dubai Lynx Festival of Creativity have long placed design before brand strategy. However, at Cannes Lions and Dubai Lynx, that trend looked like it was beginning to change as brand agencies become stronger candidat...

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Design shines at Dubai Lynx

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DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years. Design is one of eight categories at the L...

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@transformsays

Communicating about #sexualhealth and contraception planning in a human way required a new, consumer-facing brand f… https://t.co/g4qDhIbMXU
Ahead of the 2019 Transform Awards Middle East and Africa, judges met in person to discuss each entry and will meet… https://t.co/RdTaOl3gBH