Articles

Impact branding – a concept and approach developed by Capital Communications that applies the priorities and metrics of impact investing to branding and corporate or organisational identity – addresses worldwide probl...

In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. H...

Known for its ethical trading and business practices, the Body Shop’s commitment to sustainability is a quality imbued throughout the entirety of the organisation. How have its policies changed the cosmetics sector as...

To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and e...

Renewable energy is no longer the dream of environmentalists, but a real and growing source of fuel provided by the world’s leading energy companies. Amy Sandys reports on Enel Group’s renewables expansion and brandin...

Corporate purpose can have a huge impact on the long-term success of any company. From where should it arise within the organisation and how should a purpose-driven change programme be implemented? Speakers at brand a...

There was a time when the world was compartmentalised – no more. There was a time when the roles of government were clear, the role of business was clear, the role of charities (as they were called) was clear....

Kenco’s Coffee vs Gangs project, in the heart of Honduras, has reached its final stage. The scheme trained young people to become coffee farmers and business owners,...

With the current migrant crisis dominating the news, more and more brands are committing their assets and services to the cause. Public opinion in Europe has taken a...

With a supply chain fraught with environmental issues and its own sustainability to take into account, Dell prioritises corporate social responsibility as a core part of its business strategy. Emily Andrews reports...