• Transform magazine
  • October 23, 2018

Top

Articles

Opinion: What is impact branding?

paul.jpg

Impact branding – a concept and approach developed by Capital Communications that applies the priorities and metrics of impact investing to branding and corporate or organisational identity – addresses worldwide problems for C...

Read More

Five minutes with Robyn de Villiers

Robyn de Villiers.jpg

In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de V...

Read More

Sustainable futures: The Body Shop

34504_141222389225117_7192659_n.jpg

Known for its ethical trading and business practices, the Body Shop’s commitment to sustainability is a quality imbued throughout the entirety of the organisation. How have its policies changed the cosmetics sector as a whole?...

Read More

Brand experience: PNC Financial

10_smile.jpg

To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and explore ye...

Read More

Sustainable futures: Enel Group

FotoGenerica_126395A.jpg

Renewable energy is no longer the dream of environmentalists, but a real and growing source of fuel provided by the world’s leading energy companies. Amy Sandys reports on Enel Group’s renewables expansion and branding strateg...

Read More

A sense of purpose

purpose.jpg

Corporate purpose can have a huge impact on the long-term success of any company. From where should it arise within the organisation and how should a purpose-driven change programme be implemented? Speakers at brand agency App...

Read More

Opinion: Why purpose?

Laura-Haynes-lg.jpg

There was a time when the world was compartmentalised – no more. There was a time when the roles of government were clear, the role of business was clear, the role of charities (as they were called) was clear....

Read More

Kenco trains future farmers

Kenco vs Gangs.jpg

Kenco’s Coffee vs Gangs project, in the heart of Honduras, has reached its final stage. The scheme trained young people to become coffee farmers and business owners, benefitting both...

Read More

Brands behind refugees

Better Shelter.jpg

With the current migrant crisis dominating the news, more and more brands are committing their assets and services to the cause. Public opinion in Europe has taken a dramatic turn re...

Read More

Computing the impact of sustainability

Dell-131030-7567-Web-700x517.jpg

With a supply chain fraught with environmental issues and its own sustainability to take into account, Dell prioritises corporate social responsibility as a core part of its business strategy. Emily Andrews reports...

Read More

Page 1 of 2