The impact of Hurricane Dorian has affected the Bahamas in terms of destruction of life and property. How it will impact the nation’s tourism brand remains to be seen. Brittany Golob reports on the Bahamas’ investment...
Articles
Bell Pottinger Asia rebrands amid South Africa racism row
It has not been a good week for Bell Pottinger. On Monday, trade body the Public Relations and Communications Association (PRCA), which oversees global public relations standards, announced a unanimous decision to exp...
Businesses named Isis forced to rebrand
When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-p...
A dark time for Volkswagen
Volkswagen’s reputation lies in tatters after it emerged that the German car manufacturer fixed tests to give the appearance of reduced diesel emissions. As stocks plummet, the brand’s communications team have a big j...
Brand profile: Malaysia Airlines
With wreckage from the MH370 disappearance beginning to surface, Emily Andrews investigates whether or not the beleauered Malaysian flagbearer can regain its former good standing...
Tesco faces repositioning post crisis
By David Benady Dave Lewis has got the mother of all relaunches on his hands. The new chief executive of Tesco is tasked with turning around poor performance at the supermarket giant but first has to put out fires on many fronts. T...
Opinion: Paul Twivy asks “What is the purpose of Tesco?”
Paul Twivy, senior strategic consultant, The Partners Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the su...
Greggs demonstrates social media crisis management
The speed of online sharing means that a brand can come up against damaging coverage at any point as Greggs found out yesterday. But the medium also allows for instant rectification. The official Greggs twitter feed provided a grea...