Being considered a ‘lifestyle brand’ is what many companies strive for. Whether in the wellbeing and personal care, travel and leisure, food and beverage or beauty and fashion sector, being incorporated into people’s...
Articles
Insights: Why positivity wins in the long term
Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rat...
Creativity in legal sector can help build stronger brands
In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpos...
Opportunities for brand to rebuild trust in third sector
There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large an...
Craft and strategy of brand development at Transform Conference Europe
At the Transform Conference Europe, speakers explored sensory branding, brand experience, creative innovation, language and typeface design and much more Transform Co...
Insights: The future of employee engagement
Ahead of the Transform Conference Europe, taking place in London on 3 July, Brand On has examined the ways in which brands can ensure their employees are engaged, motivated and aligned with the brand...
MENA brands focus on localisation, differentiation at annual conference
With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....
Five minutes with Janet Hull and Neil Henderson
The retail industry moves incredibly fast and remaining on top of these changes is a challenge for every retail brand. The World Retail Congress, hosted this week in Madrid, aimed to give the European viewpoint on adv...
Middle East Brand Summit 2018 programme announced
Recently, branding in the Middle East has taken on a new purpose. Driven by increased investment, growing expertise and information sharing aided by globalisation, new creative ideas are shaping the Middle East brand...
The employer brand in times of change
Change was the order of the day at Transform magazine’s annual Employer Brand Management conference. Welcoming a range of speakers and delegates from a plethora of industries, the 2016 edition focused on how to ensure...