• Transform magazine
  • April 21, 2018

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Articles

Five minutes with Janet Hull and Neil Henderson

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The retail industry moves incredibly fast and remaining on top of these changes is a challenge for every retail brand. The World Retail Congress, hosted this week in Madrid, aimed to give the European viewpoint on advertising...

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Middle East Brand Summit 2018 programme announced

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Recently, branding in the Middle East has taken on a new purpose. Driven by increased investment, growing expertise and information sharing aided by globalisation, new creative ideas are shaping the Middle East brand environm...

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The employer brand in times of change

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Change was the order of the day at Transform magazine’s annual Employer Brand Management conference. Welcoming a range of speakers and delegates from a plethora of industries, the 2016 edition focused on how to ensure the emp...

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Importance of the place brand

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Once dubbed ‘nation branding’, marketing a specific area towards a target demographic has widened to encompasses places on every scale. From nation, to region, to city, and even individual building, successfully branding and...

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Recognising the superlatives

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Guinness World Records, known between 1955 and 1998 as the Guinness Book of Records, is first and foremost a reference book, charting amazing feats of people across the globe....

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Brand evolution in Europe

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At the 2015 Transform Conference Europe, influence, reputation and creativity were key topics. Sustainability as a core brand positioning laid the groundwork for the current rise in purpose. And brands were maturing their und...

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Millennial brands unite

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In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

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Europe’s best brand work

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The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise. A brand image needs to be constantly monitored, upheld and...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

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Opinion: "Employer vs. corporate brand"

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As more and more companies begin to implement employer brand management strategies, Diccon Ward asks, how does the employer brand relate to the wider corporate brand? Since the p...

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@transformsays

Winners of third annual Employer Brand Management Awards announced in London gala ceremony ➡ #EBMAwardshttps://t.co/ahpWYxFg3a
RT @_EmployerBrand: Thank you to everyone who attended tonight’s Employer Brand Management Awards! We had a great time celebrating the best…
Footwear and accessories firm @ALDO_Shoes reaches out to independent design company @wearecollins for its new brand… https://t.co/mUKIaigWwy