Every detail in a logo serves as part of the wider story brands try to convey to their audiences. But while consumers may not realise it, logo colour plays an important role in how they perceive and understand brands....
Articles
Black is the new black
According to a study released by CartridgePeople.com, UK adults take greyscale branding more seriously. This could mean that British businesses could attract more cus...
Wahanda gets a makeover
UK online marketplace Wahanda, which specialises in hair and beauty services for its customers, has rebranded under the Treatwell name. Wahanda expanded to acquire Eu...