• Transform magazine
  • September 23, 2019

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Articles

Coca-Cola draws from its origins to launch range of dark spirit mixers

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Coca-Cola has entered the dimension of dark spirits with its first ever range of mixers, dubbed ‘Signature Mixers.’ After a decade-long rise in clear spirit consumption, dark spi...

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Desire, irresistibility and the intoxication of a seductive idea

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Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Imagine a world...

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London cycle scheme rebrands red

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Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until now been...

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@transformsays

In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with… https://t.co/T2g194XiDA
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Ahead of the 2019 Transform Awards Middle East and Africa, judges met in person to discuss each entry and will meet… https://t.co/RdTaOl3gBH