Joe Conrad, founder and CEO of design agency Cactus, speaks to Transform magazine about the distinctive aspects of the branding industry in Colorado. He discusses how much the state and the city of Denver influence th...
Articles
Pfizer unlocks its future by reconnecting with its heritage
Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...
Brand in action: Mastercard
Who: Mastercard and AMP Sound Branding What: The rise of voice assistants has sparked a flood of brands recognising the need for a clearer and deeper audio brand; one...
Oxsight’s clear vision for new brand
Oxsight, the business formed from research and development at Oxford University, which is at the forefront of smart glasses technology, has rebranded with the help of Reggie London....
Opinion: How can design be leveraged to achieve business objectives?
People have always been fascinated by design. Since the earliest humans splashed paintings of their daily lives onto cave walls, right through to Dieter Rams at Braun or Steve Jobs placing design at the core of Apple’...
Focus: Birds and the bees
Communicating about sexual health and contraception planning in a human way required a new, consumer-facing brand for the FPA. It worked with IE Brand to launch Sexwise, a brand founded in conversation, colourful imag...
Boots breaks free from 170 year-old brand
Designed by brand agency Coley Porter Bell, major British drugstore chain Boots’ new identity is bold and vibrant, an invitation to leave the past behind and challenge the rise of online players. With a new logo and a...
UK health group consolidates its brand
A top UK healthcare provider has this month announced the rebrand and the merger of three UK healthcare providers into one: the Vita Health Group. The brand has been constructed to combine the vigor and skill of each...
Petbarn rebrand embraces pets’ peculiar personalities
Petbarn has partnered with Landor to design its rebrand, bringing the company closer to the furry friends at the heart of the brand. Specialty pet care retailer Petba...
Carlsberg UK makes bold statement with new campaign
‘Carlsberg, probably the best beer in the world' is an ambitious statement to make, and an even harder one to execute. Therefore, Carlsberg UK realised that it could no longer vouch for this famous promise and cam...