• Transform magazine
  • April 26, 2019

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Articles

Brand positioning and its impact on corporate and societal change

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Building a brand – either in terms of awareness or business growth – requires, among other things, a fastidious approach to brand collaborations and a keen understanding of brand positioning. At Cannes Lions, some of the bigg...

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Dispatches from Cannes Lions, part two

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Olympic athletes are inspiring. They offer the world their drive, their success, their failure and most of all, their stories, in every Olympiad. At Cannes Lions today, they offered creative professionals their opinions on wo...

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Dispatches from Cannes Lions, part one

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The Cannes Lions festival is well under way in the south of France. With attendees spanning the globe and covering all aspects of corporate creativity – from advertising to branding to PR to digital – the week is sure to be b...

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Cannes Lions Grand Prix for Norwegian rebrand

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The rebranding of the Bergen International Arts Festival is the Grand Prix winner in the design category in this year’s Cannes Lions Festival of Creativty. The winner of the Cannes Lions Grand Prix in the design section, presented at the a...

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PR Lions winning campaign

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The PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories. The Scarecrow initiated...

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Ad agencies take lion’s share for Cannes Lions logos

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Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the French Rivi...

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Growing creative communications worldwide

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Cannes Lions, perhaps the biggest event in the communications calendar, runs all of this week with more categories than ever before. This year Cannes Lions received 37,400 entries from 97 different countries. The five countries with the hi...

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