Who: Mastercard and AMP Sound Branding What: The rise of voice assistants has sparked a flood of brands recognising the need for a clearer and deeper audio brand; one...
Articles
Reinvention and heritage retention in brand development at Cannes Lions
Reinventing a brand is not simply the process of crafting a new visual identity or audio brand or positioning strategy. Sometimes, reinvention – and transformation – requires a consideration of the company’s place in...
Purpose and passion pervade Cannes Lions programme and awards winners
While there has been an effort made in recent years at Cannes Lions to focus on creativity as a broad spectrum, rather than simply as a marketing output, there remains a distinct lack of representation of non-advertis...
Brand positioning and its impact on corporate and societal change
Building a brand – either in terms of awareness or business growth – requires, among other things, a fastidious approach to brand collaborations and a keen understanding of brand positioning. At Cannes Lions, some of...
Dispatches from Cannes Lions, part two
Olympic athletes are inspiring. They offer the world their drive, their success, their failure and most of all, their stories, in every Olympiad. At Cannes Lions today, they offered creative professionals their opinio...
Dispatches from Cannes Lions, part one
The Cannes Lions festival is well under way in the south of France. With attendees spanning the globe and covering all aspects of corporate creativity – from advertising to branding to PR to digital – the week is sure...
Design Lions
Though the design category at Cannes Lions recognises one aspect of branding, it fails to look into the brand strategy behind the design and thus fails to recognise the core creativity of the projects it judges....
Cannes Lions Grand Prix for Norwegian rebrand
The rebranding of the Bergen International Arts Festival is the Grand Prix winner in the design category in this year’s Cannes Lions Festival of Creativty. The winner of the Cannes Lions Grand Prix in the design section, presented...
PR Lions winning campaign
The PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories. The Scarecrow in...
Ad agencies take lion’s share for Cannes Lions logos
Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the Fre...