• Transform magazine
  • October 21, 2017

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Articles

Nouvelle brand direction pour Côtes du Rhône

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For many wine brands, their associated advertising and campaigns centre heavily on the product’s provenance and eminence. And with good reason – wine often, particularly in the UK, accompanies sophisticated meals or is enjoye...

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Five minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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Hygge season

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Safe and familiar yet delightfully kitsch, Denmark presents an aspirational foreign identity of the Nordic block to visitors from across the globe. Despite the often dreary weath...

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Escaping the dating apocalypse

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Today, finding a date is as easy as swiping right on an online dating app. Though there have been accounts of successful relationships using such platforms, many users today have begun to lose hope in today’s digital dating s...

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A modern love story

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On the 400th anniversary of his death, Shakespeare Lives shares the playwright's legacy and his British roots with the rest of the world. London-based branding agency MultiAdapto...

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Addicted to Porsche

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World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims that driving a...

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Hilton rises to the challenge

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A new brand campaign by London-based advertising agency, Fold7, repositions internationally renowned hotel and resort chain, Hilton.   A new advert appears to specifically targ...

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RB recruitment video strengthens employer brand

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RB, the manufacturer of health and hygiene brands, such as Dettol, Nurofen, Durex and Finish, has gone beyond the usual recruiting process with a campaign that contributes to its long-term employer brand. The, primarily digital, Make Your...

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@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi