Going inside the branding, positioning and communications tactics from the 2016 Brexit leave and remain campaigns, a new book from GraphicDesign& uses a unique design element to explore a divided Britain. ‘The Oth...
Articles
Opinion: Will brand UK be affected by Brexit?
How will brand UK and its largest organisations be affected by Brexit? Tom Adams, global head of strategy at FutureBrand, which organises the annual Country Brand Index, dissects Britain's nation brand...
Opinion: "Brexit could spell disaster for brand Britain"
A vote for the UK to leave the EU would be a disastrous result for Britain's nation brand, says Jacques de Cock The current debate about Britain’s future in the E...