• Transform magazine
  • September 22, 2019

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Articles

Emotional engagement is a gateway to innovation, survey shows

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Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty, narrowin...

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#TransformTuesday: 28 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 21 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Lantern rebrands Californian fitness brand Strut This

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In recent years, sport and wellbeing has gone from simply a pastime to a lifestyle choice. The boom in social media sites such as Instagram provide an impetus to look good, as well as feel good – globally, a huge variety of b...

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Interbrand launches Best Global Brands 2017 report

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‘Brands are the constancy that accelerate business growth.’ So begins the annual report produced by international brand consultancy Interbrand, detailing the Best Global Brands 2017. In a business climate characterised by pol...

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Brand differentiation in the fitness sector

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The growing offer of gyms, referred as the ‘gym boom,' was the result of new marketing strategies and motivated rebrands from already positioned gyms, in an attempt not to lose their customers - and gain new ones....

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#TransformTuesday: 3 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Opposites react

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Since 2005, the Guardian newspaper online site has generated over 70 million comments, from over 100 million unique users of the site per month. A study recently published by the paper highlights the journalists whose work at...

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#TransformTuesday: 12 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Year of the Monkey

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In Chinese culture, the darkest day of each year marks the beginning of a new lunar calendar, celebrated as Chinese New Year. This year is Chinese year 4714. Occurring this year...

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