• Transform magazine
  • June 20, 2019

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Articles

Opinion: Brand IP doesn’t look after itself

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Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputatio...

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Speedo deals with Lochte's lie

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American gold medal swimmer Ryan Lochte’s bizarre behaviour relating to claims he made about being robbed at gunpoint has led to his dismissal by four sponsors, most notably luxury fashion retailer Ralph Lauren and swimwear m...

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Black market: Online brand protection

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Counterfeit sites and goods are proliferating across several sectors. How can brands protect themselves online from fraudsters, cheats and copycats? Brittany Golob investigates...

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Police and partners protect IP and online brand security

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The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associations i...

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