• Transform magazine
  • March 28, 2017

Top

Articles

Open the pod bay doors, Hal

wow2AA.jpg

Artificial intelligence seems like something out of fiction. Yet its practical applications today make it an increasingly essential brand touchpoint. Brittany Golob examines branded chatbots...

Read More

Opinion: What's in a word?

Joe Hewitt.jpg

Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsaver’s recent trademarking win and explains when brands should – and shouldn’t– take a one-word approach to verbal identity....

Read More

Britain's boardroom brand language

Screen Shot 2016-04-27 at 17.02.30.png

According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It states that, “t...

Read More

Mastering the art of transcreation

j:a cover 2.jpg

Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language Former British beauty...

Read More

Opinion: Neil Taylor asks, "How can brand language facilitate stakeholder relations?"

neil taylor.jpg

When writing terms and conditions and dealing with legal language, there are fewer limitations than most communicators think. Tone of voice isn’t just for branding types, says The Writer’s Neil Taylor...

Read More

@transformsays

Brand or agency with a great new #rebrand? Email asandys@transformmagazine.net to appear in #TransformTuesday:… https://t.co/z7gFb9Doal
RT @TransformSays: @JaguarRacing appoints @gorillaz guitarist, Noodle, as brand ambassador for #FormulaE circuit: https://t.co/vxfj2Q0TRN h…
RT @cedepe: @TransformSays Just discovered your amazing content! Why do emotion-driven brands succeed? #brandeq https://t.co/lMQtZig3Cp htt…