Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we often ask peopl...
Articles
Open the pod bay doors, Hal
Artificial intelligence seems like something out of fiction. Yet its practical applications today make it an increasingly essential brand touchpoint. Brittany Golob examines branded chatbots...
Opinion: What's in a word?
Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsaver’s recent trademarking win and explains when brands should – and shouldn’t– take a one-word approach to verbal identity....
Britain's boardroom brand language
According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It states that, “t...
Mastering the art of transcreation
Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language Former British beauty...
Opinion: Neil Taylor asks, "How can brand language facilitate stakeholder relations?"
When writing terms and conditions and dealing with legal language, there are fewer limitations than most communicators think. Tone of voice isn’t just for branding types, says The Writer’s Neil Taylor...
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RT @_EmployerBrand: Welcome to the third annual Employer Brand Management Awards! We can’t wait to get going and award the best in employer…
Janet Hull, @The_IPA 's director of marketing, and Neil Henderson, CEO and owner of @StLukesLondon, talk to Transfo… https://t.co/XBlXa6LiCC
RT @we_are_endpoint: @kimptoncreative @TransformSays Thanks @kimptoncreative. Very thought-provoking and really interesting it was. We can'…