• Transform magazine
  • May 21, 2019

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Articles

Historic-modern typography reinvigorates Museum of Iceland's brand

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With a renewed vigour befitted the Viking raiders of yore, Viking culture, history and heritage has bled back into popular culture recently. That has been coupled by increased tourism to Scandinavian countries, prompting Icel...

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On my honour

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The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations thousands...

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Brand in action: City of Lausanne

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Who: City of Lausanne and Base DesignWhat: The Swiss city of Lausanne sits about 40 minutes from Geneva, on the shores of Lac Léman. Its contribution to science, design and culture date back to its founding as the Roman city of Lousonnensi...

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Implementation, by any other name

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For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges related to...

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Untangling brand guidelines and the value of implementation

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In a roundtable discussion held with 12 creative directors, MDs and founders of brand agencies, Transform magazine and brand implementation experts from Endpoint discussed the challenges facing brand design, implementation an...

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Brand in action: Deliveroo

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Deliveroo pilots ski and snowboard delivery service in Scotland's snowy highlands Who: DeliverooWhat: Near Glen Coe, considered one of the most photographed locations in Scotland...

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Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespok...

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Far from home

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Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands appro...

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Brand in action: Level

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Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer Lingus and Ib...

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Opinion: Does the new approach to brand governance impact on the practical implementation?

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Landor has recently redefined brand governance, arguing that brand community is now more relevant. Peter Leonard considers if this also applies to the implementation of the branding...

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