• Transform magazine
  • June 25, 2018

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Articles

Untangling brand guidelines and the value of implementation

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In a roundtable discussion held with 12 creative directors, MDs and founders of brand agencies, Transform magazine and brand implementation experts from Endpoint discussed the challenges facing brand design, implementation and...

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Brand in action: Deliveroo

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Deliveroo pilots ski and snowboard delivery service in Scotland's snowy highlands Who: DeliverooWhat: Near Glen Coe, considered one of the most photographed locations in Scotland, li...

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Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespoke pa...

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Far from home

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Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands approa...

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Brand in action: Level

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Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer Lingus and Iberia...

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Opinion: Does the new approach to brand governance impact on the practical implementation?

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Landor has recently redefined brand governance, arguing that brand community is now more relevant. Peter Leonard considers if this also applies to the implementation of the branding...

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Brand in Action: Fatima bint Mubarak Ladies Open

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What: Hosted by the veritable matriarch of the United Arab Emirates, Fatima bint Mubarak, the Ladies Open tournament in the UAE has become a world class golf event. This November, the best female golfers in the world took to the Saadiyat Bea...

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Brand in action: Mastercard

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Playing your cards right Who: Mastercard What: It’s iconic. It’s priceless. It’s Mastercard, only it’s no longer just a card. One of the world’s biggest and most well-known payment p...

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Endpoint field guide to the built environment: Dubai Tram

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The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to best communicate with the tram’s users. Brittany Golob...

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Opinion: How does brand implementation impact on the bottom line?

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At most branding events, there is a creative buzz in the air. The creative brand agencies are the ones that are celebrated for the development of strong visual identities and inspiring values. However, It was interesting to at...

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@transformsays

Ahead of the Transform Conference Europe, taking place in London on 3 July, @bellintegrated examines the challenges… https://t.co/IIqbUIioOA
Singer-songwriter @rihanna collaborates with prestigious chain of cosmetics stores @Sephora to launch interactive e… https://t.co/dvEK68CX0J
RT @Spencer_du_Bois: Who will we be seeing at the @TransformSays conference on 3rd July? https://t.co/joUKUyMM0Q #brand #conference #charit