• Transform magazine
  • February 19, 2018

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Articles

Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespok...

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Far from home

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Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands appro...

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Brand in action: Level

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Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer Lingus and Ib...

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Opinion: Does the new approach to brand governance impact on the practical implementation?

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Landor has recently redefined brand governance, arguing that brand community is now more relevant. Peter Leonard considers if this also applies to the implementation of the branding...

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Brand in Action: Fatima bint Mubarak Ladies Open

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What: Hosted by the veritable matriarch of the United Arab Emirates, Fatima bint Mubarak, the Ladies Open tournament in the UAE has become a world class golf event. This November, the best female golfers in the world took to the Saadiyat B...

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Brand in action: Mastercard

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Playing your cards right Who: Mastercard What: It’s iconic. It’s priceless. It’s Mastercard, only it’s no longer just a card. One of the world’s biggest and most well-known payme...

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Endpoint field guide to the built environment: Dubai Tram

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The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to best communicate with the tram’s users. Brittany Golo...

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Opinion: How does brand implementation impact on the bottom line?

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At most branding events, there is a creative buzz in the air. The creative brand agencies are the ones that are celebrated for the development of strong visual identities and inspiring values. However, It was interesting to a...

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Brand in action: DuBox

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Concrete composition Who: DuBox What: In line with a global shift in attitude towards more sustainable building practices, modular design and construction businesses are paving t...

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Brand in Action: British Heart Foundation

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Highlighting a core brand message on a physical garment allowed the British Heart Foundation to develop a new brand touchpoint Who: British Heart Foundation and the Partners What...

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@transformsays

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