• Transform magazine
  • July 16, 2018

Top

Articles

Plain packaging could impact FMCG brand industry, says Brand Finance report

plain.jpg

The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK and Irela...

Read More

Branding royalty: the brand value of the British monarchy

Fortnum and Mason.jpg

It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand Finance r...

Read More

Building brand success

GCS Apple.jpg

Global outreach, a contented workforce and progressive CSR approaches are oft-cited cornerstones for brand success. Yet financial achievement remains a crucial component in deciding the ranking for brands, particularly for in...

Read More

Billion dollar brands

Leicester city.jpg

For the 2015/16 football season, the Barclays Premier League was won by Leicester City FC. Considering that, as recently as December 2015, the odds based on its likelihood were 5000/...

Read More

Seeing value in brands

Star Wars.jpg

Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis – and asses...

Read More

@transformsays

Kiev-based design agency Banda and the Cabinet of Ministers of Ukraine (@Kabmin_UA_r) have developed a new place br… https://t.co/E7XnKw96o7
It's been announced that John Lewis Partnership plc will change the names of its businesses @johnlewisretail and… https://t.co/0WGLnHkefy
Gary Wheat, MD of brand consultancy @legal_brands speaks about the new logo of @WilberforceCh at the Transform Conf… https://t.co/O9jF0JyFYN