• Transform magazine
  • March 23, 2018



Plain packaging could impact FMCG brand industry, says Brand Finance report


The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK and Irel...

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Branding royalty: the brand value of the British monarchy

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It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand Finance...

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Building brand success

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Global outreach, a contented workforce and progressive CSR approaches are oft-cited cornerstones for brand success. Yet financial achievement remains a crucial component in deciding the ranking for brands, particularly for i...

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Billion dollar brands

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For the 2015/16 football season, the Barclays Premier League was won by Leicester City FC. Considering that, as recently as December 2015, the odds based on its likelihood were 5...

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Seeing value in brands

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Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis – and asse...

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Iconic UK institution the Houses of Parliament launches new digital-first visual #identity, in a project led by… https://t.co/wkZHlefO52
London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/R8jDy2xE3A
The reopening of Campbeltown's third distillery sees the once-thriving #whisky capital of Scotland officially decla… https://t.co/BL5zrbtagi