• Transform magazine
  • November 16, 2018

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Articles

Whisky range unites craft experimentation with brand heritage

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Already one of the most popular single malt Scotch whiskies in international markets, Glenfiddich has upped the game even more with the introduction of its ‘Experimental Series.’ The range sees new whiskies and collaborations...

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Brand experience: Diageo

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Diageo teamed up with a London-based studio to create a piece of film that would take over the tallest building in Mexico City, engaging its populace while seeking to heal a city damaged by a recent, massive earthquake. Britta...

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Opinion: How can companies build a more authentic employer brand with employee stories?

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PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immersion Neuroscienc...

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Brand experience: Stafford House

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Creating a place where English language students could not only learn, but broaden their educational experiences allowed Stafford House International to take a new strategic approach to its branded environment. Amy Sandys repo...

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Opinion: What’s the difference between branded environment and brand experience?

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Crafting a corporate workspace can be as important as developing a visual brand, and should be approached earlier in the brand development or architectural process. Ian Haughton from Handsome Brands writes about the brand envi...

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How language can change brand experience

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Last week, new language and behaviour consultancy Schwa held a breakfast in Central London, offering a platform for discussing brand experience. The event featured talks from pioneer...

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Rihanna offers immersive experience to fans in new Sephora-powered launch

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Α strong female presence can be refreshing and empowering to women worldwide. Rihanna is a prime example of a female figure who is ready to take over the world, conquering one industry after the other....

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Peter Dinklage teams up with Estrella for sun and brand strategy

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Beginning on a bicycle on an Amsterdam canal before travelling to a Dodge Charger in gritty downtown LA and then on to a boat by the sparkling city of Barcelona, a short film released by Estrella Damm seeks to capture some of...

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Brand experience: Rock and Roll Hall of Fame

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The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

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Brand experience: Giraffe World Kitchen

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For Giraffe World Kitchen, a change in ownership prompted a change in brand and brand experience. How has the restaurant attracted a new audience while remaining relevant to its loyal customers? Amy Sandys investigates...

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