• Transform magazine
  • August 23, 2017

Top

Articles

Sedley Place modernises Sky brand experience

Sky Cinema.png

It’s not unusual for large corporations to occupy impressive buildings, or even complexes, in the city in which they are based. Architecturally, the City of London’s Lloyds of London building is famous for its ‘inside out’ li...

Read More

Brand experience: Jameson Distillery Bow Street

POT STILLS 4.JPG

Jameson wanted its new brand experience to offer more than a distillation of the distilling process. It layered immersive storytelling upon historical context upon a technologically advanced approach in order to craft somethi...

Read More

Guinness is good for you

Lovely day for a Guinness.jpg

With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new Guinnes...

Read More

Future-focused and flexible

Screen Shot 2017-04-12 at 3.38.33 PM.png

With a share price that has increased to $10.28 and a strong financial standing among its peers, Dexus, an Australian property group, faced little brand recognition in the public eye. Looking to shift sector perception and bo...

Read More

Brand profile: intu

IMG_6920.PNG

Shopping centre brand intu has put digital experience at the heart of its adaptation strategy. Brittany Golob explores the changing nature of physical shopping centres and the Christmas installation setting the tone for intu'...

Read More

The new 40

2.M-Worldwide-Skipton-Entrance-low-res-RBG.jpg

Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on their cu...

Read More

Brand experience: Kidbox

kidbox3.jpg

With a novel approach to experiential packaging, Kidbox’s development has been geared around the interaction between the brand and its end users – parents and kids alike. Brittany Golob explores the brand...

Read More

Brand experience: Airbus Group

4a-Airbus_Experience_Center-Fleet_Wall.jpg

Airbus Group’s Experience Center is the highlight of its new Washington, D.C. office. The technology-driven space focuses on the key characteristic defining the brand – its connection to the sky. Brittany Golob examines the e...

Read More

Opinion: Lessons from heritage and challenger brands

pan am.jpg

What lessons can we learn from successful, heritage brands like Coke, and new players like BrewDog?, asks Christian Cook The most successful brands are not just about visual and...

Read More

Aquarium creates splash underground

crab.png

Aquatic pet brand Tetra recently teamed up with the Aquatic Design Centre to install a pop-up aquarium in London Underground’s Old Street Station....

Read More

Page 1 of 3

@transformsays

Global #wine company Treasury Wine Estate launches new #brand targeted at Millennial audience: @TWE_Globalhttps://t.co/yZnqIEOZhZ
UK sausage producer @eatpowters showcases successful product #rebrand: https://t.co/CxXdHjFNW1 https://t.co/siY2K9pAfp
Read about @LPK's new #monogram and brand design for @CincyBallet in yesterday's #TransformTuesday:… https://t.co/dKQPgeBGrO