• Transform magazine
  • October 14, 2019

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Articles

Content conformity shows brands are following culture, not changing it

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Photos of shoes lit by shards of light on pavement. Photos of hands holding glistening ice cream cones in sunny places. Photos of caramel-coloured whisky on moody, grainy wood tables. Remove the brand name, logo or social med...

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Desire, irresistibility and the intoxication of a seductive idea

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Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Imagine a world...

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Awards recognise strong design strategy

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Design strategy is an important component of overall brand strategy. The winner’s at last week’s DBA Design Effectiveness Awards ceremony (12 February ’15) submitted campaigns that showed how impactful design can be on business success. Th...

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@transformsays

Here’s our pick of the latest rebrands from chamber music to the world's first vagina museum. Get the low down here… https://t.co/2XcfKpooU9
The world's first @vagina_museum unveils bold brand identity created by @_Passport. See more here:… https://t.co/ABX9zQOq19