• Transform magazine
  • September 25, 2018

Top

Articles

Opinion: The art of FMCG brand architecture

Richard Taylor - Brandon Consultants (Large) (1).jpg

Just like its more widely understood sibling – physical architecture – brand architecture is all about making things work. It’s about helping our brains to rapidly decode brands and products. And it’s about using design to ens...

Read More

Big leagues: Brand and reputation in the biggest sports on earth

16f.jpg

The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...

Read More

Opinion: What impact do acquisitions have on brand architecture?

siegelgale-Perry Lowder.JPG

The rationale behind most high-profile acquisitions is usually evident – to bolster technological capabilities, integrate vertically or expand into new categories, among them. How do these acquisitions fit into a company's exi...

Read More

Love is in the air for major romance publisher

ah_millsandboon_09_modern_covers_x4.jpg

Love is in the air this Valentine’s Day. Perennial publisher of romance novels, dating back to 1908, Mills & Boon has now become a major e-book player as well. The shift to digital, and the growing trend toward modern romance...

Read More

Opinion: The benefits of brand architecture

cox.jpg

How can brands best manage their brand architectures to ensure commercial gain and as stronger brand? Anthony Cox discusses the value of a clear brand architecture As brands seek to...

Read More

Opinion: What does Microsoft's acquisition of LinkedIn mean for the two brands?

Screen shot 2016-06-17 at 12.51.28 PM.png

Earlier this week, one of the biggest online acquisitions of the decade was announced. In a surprise move, Microsoft confirmed it would invest a huge $26bn in purchasing business-based social network LinkedIn – a move describe...

Read More

University challenges

penn-state-nittany-lionjpg-57ac8935e50bb4a9.jpg

Universities have to ensure that any brand updates or rebrands are communicated with their many stakeholder groups to avoid the risk of a poor reception. How can universities best approach a change in brand? Amy Sandys investi...

Read More

Informa Business Intelligence branches off into sub-brands

Informa jpeg.jpg

Informa's Business Intelligence division is undergoing changes to its brand architecture, rebranding and regrouping its products and services to reflect its sector specialisms. The s...

Read More

@transformsays

Jonathan Kenyon of @Vault49, gives insight into partnerships between artists and brands ➡️ https://t.co/3yFmI3mtK8 https://t.co/bXlPKkLHBR
.@Kodak teams up with retail giant @Forever21 and fashion brand Hybrid Apparel to launch a line of branded clothes… https://t.co/TsWDcPh8Yy
.@Uber announces the introduction of a new brand identity led by @WolffOlins ➡️ https://t.co/OWF2dr4EgN https://t.co/y4aXceiQcG