• Transform magazine
  • March 28, 2017

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Articles

Opinion: The benefits of brand architecture

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How can brands best manage their brand architectures to ensure commercial gain and as stronger brand? Anthony Cox discusses the value of a clear brand architecture As brands seek...

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Opinion: What does Microsoft's acquisition of LinkedIn mean for the two brands?

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Earlier this week, one of the biggest online acquisitions of the decade was announced. In a surprise move, Microsoft confirmed it would invest a huge $26bn in purchasing business-based social network LinkedIn – a move describ...

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University challenges

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Universities have to ensure that any brand updates or rebrands are communicated with their many stakeholder groups to avoid the risk of a poor reception. How can universities best approach a change in brand? Amy Sandys invest...

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Informa Business Intelligence branches off into sub-brands

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Informa's Business Intelligence division is undergoing changes to its brand architecture, rebranding and regrouping its products and services to reflect its sector specialisms. T...

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