• Transform magazine
  • May 23, 2017

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Articles

Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local tourism...

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#TransformTuesday: 23 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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The Art Society rebrands with timeless aesthetic

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According to the Creative Industries website, in 2015 the UK’s cultural organisations contributed £27bn to the economy and created 642,000 sector jobs. This follows a general trend of growth in the arts and heritage sector –...

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New brand position for Madame Tussauds

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For tourists and residents alike, London is a hotbed of attractions. Its multiple museums, galleries and spectacles make a weekend of entertainment easy; good public transport links ease the burden of navigating between desti...

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Opinion: Developing a branding programme for the 21st century

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With economic disruption, radical changes in technology, the emergence of the global economy, and the crises of complexity generated by the internet, politicians and social media, it has never been more challenging to structu...

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Nouvelle brand direction pour Côtes du Rhône

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For many wine brands, their associated advertising and campaigns centre heavily on the product’s provenance and eminence. And with good reason – wine often, particularly in the UK, accompanies sophisticated meals or is enjoye...

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#TransformTuesday: 16 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Guinness is good for you

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With 17 years of experience running TripAdvisor’s top-10 ranked Guinness Storehouse in Dublin, and 83 years of storytelling through advertisements, Guinness has just opened its first travel retail experience. The new Guinnes...

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Maiden voyage for charity brand

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In 1989, Tracy Edwards MBE skippered the first ever all-female crew in the three-yearly Volvo Ocean Race, then known as the Whitbread Round the World Yacht Race. Sailing in a 58-foot yacht known as Maiden, Edwards and her cre...

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5 minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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