• Transform magazine
  • April 27, 2017

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Articles

#TransformTuesday: 25 April

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Every week, Transform examines recent rebrands and updated visual identities. This week is a UK special - our picks are below. For more from #TransformTuesday, follow @Transformsays...

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The road to Roubaix

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On 9 April 2017, participants in one of the world’s oldest cycling races set off from Compiègne in northern France, towards Roubaix, Belgium. Traversing 53 miles over the cobblestones that comprise much of the riders’ journey...

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#TransformTuesday: 18 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Branding the search for intelligent life

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In 1974, then-professor of astrology at Cornell University, Frank Drake, along with late astronomer Carl Sagan, composed a message consisting of 1,679 binary digits. Known as the Arecibo message - after the Arecibo radio tele...

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Future-focused and flexible

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With a share price that has increased to $10.28 and a strong financial standing among its peers, Dexus, an Australian property group, faced little brand recognition in the public eye. Looking to shift sector perception and bo...

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#TransformTuesday: 11 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Celebrating 50 years of Heinz Meanz Beanz

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With roots stretching back to 1869 and its legacy the envy of competitors, global food brand Heinz enjoys widespread recognition in the canned foods space. While tomato ketchup is perhaps its most ubiquitous brand worldwide,...

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Dr Hadwen Trust rebrands to Animal Free Research UK

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Despite the extent to which cruelty-free research in the cosmetic sector has progressed, a contentious issue remains their use in medical experimentation. However, some organisations have long been dedicated to championing th...

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#TransformTuesday: 4 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Opinion: How can brands take their tone of voice around the world?

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Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we often ask peopl...

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