• Transform magazine
  • December 11, 2017

Top

Articles

Marketers have lost faith in marketing, study finds

Marketers lsot fait in marketing.jpg

Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less physical. A...

Read More

Delivering a fresh identity for Batch Organics

Batch Organics Billboard LR.JPG

In a food retail environment increasingly driven by organic produce, superfoods and the desire to eat well, food brands can find it difficult to stand out. Packaging design often reflects the artisanal credentials of its prod...

Read More

Charitable organisation Crimestoppers rebranded by The Team

Crimestoppers_Stoppers_image1.jpg

Founded in 1988 as the Community Action Trust, the independent charitable organisation now known as Crimestoppers has held its current name since 1995. Encouraging members of the public to anonymously provide information whic...

Read More

#TransformTuesday: 28 November

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Global toy brand TOMY launches sub-brand, Toomies

02Tomy_Range.jpg

“We Toomies love to have fun! We love surprising and delighting both you and your child. You may call us quirky, but we’re serious about not taking playtime too seriously.” So begins the introduction to newly-launched Toomies...

Read More

Anniversary brand identity for Whale and Dolphin Conservation

download.jpg

Established in 1987, Whale and Dolphin Conservation (WDC) is a charity devoted to preserving the welfare and environmental conditions of dolphins, whales and porpoises in oceans around the world. In 2012 the charity changed i...

Read More

Branding royalty: the brand value of the British monarchy

Fortnum and Mason.jpg

It has been a significant few days for Elizabeth II, head of the Commonwealth and Queen of Britain, among other nations. On Monday, an event held by the London office of international finance and marketing firm Brand Finance...

Read More

#TransformTuesday: 21 November

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Opinion: What is impact branding?

paul.jpg

Impact branding – a concept and approach developed by Capital Communications that applies the priorities and metrics of impact investing to branding and corporate or organisational identity – addresses worldwide problems for...

Read More

Family (and friends) rebrands UK's leading ethical coffee brand

Cafe direct press release images-01.jpg

According to the British Coffee Association, the UK drinks around 55 million cups of coffee each day. While this seems an excessive amount, it pales in comparison to the 2 billion cups consumed, daily, around the world. Coffe...

Read More

Page 1 of 61

@transformsays

Don't forget, tomorrow is #TransformTuesday! Send recent #rebrand projects to asandys@transformmagazine.net to be f… https://t.co/GpiqDxFerQ
Taking a stand when no other brand will, @REI puts its commitment to the environment at the heart of its business.… https://t.co/629PxsIn4D
RT @Steve_EY: Looking forward to sharing my thoughts around engaging #GenZ at tomorrow's #EmployerBrand Management conference @TransformSays