• Transform magazine
  • March 24, 2019

Top

Articles

Content conformity shows brands are following culture, not changing it

ice-cream-926426_640.jpg

Photos of shoes lit by shards of light on pavement. Photos of hands holding glistening ice cream cones in sunny places. Photos of caramel-coloured whisky on moody, grainy wood tables. Remove the brand name, logo or social med...

Read More

Norwegian introduces new 'tail fin heroes' for women's month

Norwegian.jpg

International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gender equal...

Read More

Talent show

one1.jpg

In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business objectives....

Read More

Turner Ignite Studios launches new brand identity

Turner.png

In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more important...

Read More

2019 Employer Brand Management Awards winners announced

IMG_3746.jpg

For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitments to ac...

Read More

Turkish Airlines partners with Imagination to launch experience identity

image003.jpg

Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is ensuring t...

Read More

Havas Media study determines world's most meaningful brands

tiger-591359_640.jpg

If 77% of all brands disappeared tomorrow, people would be indifferent. However, 76% of people believe brands to be essential to their livelihoods, at least in some capacity. Hav...

Read More

Place branding communicates about culture, economy and character

image1 (1).jpeg

A recent series of place branding and rebranding announcements illustrates the crucial role place branding plays in communicating new messages about a place to a regional, national or international market....

Read More

Comic Relief and Red Nose Day rebrand aims for clarity

Capture.png

Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity. For...

Read More

The City of Paris’ rebrand is in harmony with the city’s roots

2feae12c-e857-41b7-a37b-0ac8550c35f6_rw_1920.jpg

Brand agency Carré Noir has announced a rebrand for the city of Paris, built on the historical nave symbol of the city around a circular shape. Paris still holds on to its iconic...

Read More

Page 1 of 87