• Transform magazine
  • August 22, 2017

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Articles

Creative identity and logo for UKTV Originals programming

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The UK’s largest multichannel broadcaster, UKTV, has consolidated the branding for its UKTV Originals programme offering through the launch of its latest band campaign. In face of competition from other lifestyle- and enterta...

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Dating app Tinder launches updated logo

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Released in September 2012, dating app Tinder allows users to select their preferred matches through a combination of pictures and a short profile on the individual’s interests. Optimised for an increasingly digital-first wor...

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#TransformTuesday: 15 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Sedley Place modernises Sky brand experience

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It’s not unusual for large corporations to occupy impressive buildings, or even complexes, in the city in which they are based. Architecturally, the City of London’s Lloyds of London building is famous for its ‘inside out’ li...

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Five minutes with David Ciccarelli

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From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarelli, has m...

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Rebrand for healthcare giant Aetna

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The prolonged uncertainty over the future of the Health Law in the U.S. has forced many insurers to increase prices or finding solutions like diversifying their services. That is why Aetna, known for its health insurance, sh...

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#TransformTuesday: 8 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Brand differentiation in the fitness sector

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The growing offer of gyms, referred as the ‘gym boom’, was the result of new marketing strategies and motivated rebrands from already positioned gyms in an attempt not to lose their customers and to gain new ones....

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A modern-bohemian brand for fashion-forward women

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A new vintage and sophisticated fashion label has opened in the UK. Hansine debuts with its summer collection, Hansine Beach, a contemporary reimagining of the holiday wardrobe....

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Transcending tradition in sausage production

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In 2015, the World Health Organization (WHO) report showed evidence of increasing cases of pancreatic and colorectal cancer caused by processed meats, which threatened this sector of the food industry. This forced sausage pro...

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@transformsays

Multichannel broadcaster @UKTV launches new #branding and hand-drawn #logo for original programme offering:… https://t.co/NsGwQ2X4iE
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