• Transform magazine
  • July 16, 2019

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Articles

Brand experience: Galeries Lafayette

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Pursuing a strategy that transcends the use of digital as a simple tool or tactic, France’s Galeries Lafayette is creating a new kind of retailer that unites the digital and physical worlds to ensure a more authentic, effecti...

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Focus: A is for Azerbaijan

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Transforming how Azerbaijan was perceived as a tourist destination, and ultimately as a nation, was a task that Landor took one with creative energy, combining strategic insight with a simple idea to represent a complex count...

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Mitsubishi subsidiary rebrands in pursuit of the impossible

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Mitsubishi Tanabe Pharma America (MTPA) commits to helping people with ALS every day. Following the launch of its groundbreaking ALS treatment, the company wanted to build a stronger corporate culture to create trust in their...

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Yamaha’s new identity unifies the brand with waves and stories

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Merging storytelling and music, Yamaha’s rebrand solidifies the company’s position in the music industry and its promise to fuel the passion of artists, unifying regional businesses into one global brand....

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Been A Slice beer turns wasted food into raised glasses

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In an effort to reduce the impact of wasted food in Canada, Second Harvest has partnered with ad agency Bob’s Your Uncle to launch a new product, a beer made from discarded bread....

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Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?

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A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, particularly whe...

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BT Group's new identity shows the purple side of the brand

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To celebrate its 50th birthday, BT Group has unveiled a new identity by London-based studio Red&White, to change the overall image behind the brand. Red&White’s work showcases the company beyond telecommunications, putting em...

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Five Minutes With Colin Clark

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Head of strategy and planning at launch marketing agency Five by Five, Colin Clark believes brands must experience in first person what the audience does. He discusses experiential marketing and taboos in branding, advancing...

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My Roti Place gets bold and spicy brand

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To mark its debut in the heart of Toronto, Indian restaurant chain My Roti Place has unveiled its visual identity, including interior design, signage, logo and web presence. The branding process was conceived by C&D Group....

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Valmarc rebrand innovates data intelligence with insight

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Differentiation and identity are the new keywords in Valmarc’s 360-degrees rebrand, conceived to emphasise the company’s mission and the strength of its products....

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@transformsays

#Branding has evolved a lot in the past few years. We've spent five minutes (and a bit) with @jdoukltd's managing d… https://t.co/srSVSNxzjy
Can you tell your Blackletter from your Garalde? Serifs are easy to see, but what about angle and axis? @Fontsmithhttps://t.co/z62ynsPufv
"Even the monopoly rights of the big brands can be successfully challenged." Check out an opinion article by Lowri… https://t.co/HrwoWLMT2b