• Transform magazine
  • January 16, 2019

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Articles

On my honour

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The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations thousands...

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Opinion: Brand IP doesn’t look after itself

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Brand value is now measured in billions, with brand IP often the most valuable asset on a company’s balance sheet. Every year, world rankings measure the value of the top brands and report the rise and fall of brand reputation...

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Branded experiences build emotional connections

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In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. At an 11 October event focusing on brand experience, brand consultancy Collider explored the ways in which experience i...

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Employer brand management makes businesses perform better, conference shows

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“The best way to manage the employer brand is by making your company the best place to work. You can’t put barbed wire around the door,” said Andrew Page, executive chairman at Alfa Systems, at the fifth annual Employer Brand...

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#TransformTuesday: 11 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Mexican chain Wahaca sports playful, new look

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In the saturated market of casual dining, standing out is hard, especially when there are new brands popping up every day. For the UK’s Mexican street food restaurant chain Wahaca, t...

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Microsoft changes app icons to ‘get out of people’s way’

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Microsoft has updated the design of its app icons to display more discrete and less disruptive images, allowing users to focus on each application’s use, not its branding. A task tak...

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#TransformTuesday: 4 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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New brand broadens scope and awareness for British Academy

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The British Academy, UK’s national body for the humanities and social science, has introduced a new visual identity , which mirrors the academy’s evolution, growth and influence across the UK, with it shaping policy and enrich...

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Five minutes with Yego Moravia

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Yego Moravia, executive creative director at global creative studio Stink Studios LA, has helped to build and lead the Los Angeles office of Stink Studios, working with client partners such as WeTransfer, Netflix, and Nike. No...

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