Nestled amid the islands, fjords and inlets of southern Alaska stands the state’s capital city of Juneau. Not as bustling as its northern counterpart Anchorage, or as chilly as university and oil town Fairbanks, Junea...
Articles
De Beers Group rebrands to gain new identity
De Beers Group, the international corporation that specialises in diamonds, recently rebranded with Pope + Wainwright after a 2017 corporate change. De Beers Companies which only owned a 50% share in De Beers Jeweller...
Molson portfolio draws on heritage, visual equity in rebrand
Branding Canadian national icons can be so straightforward as to lead to cliché. The country’s simple, iconic maple leaf flag allows its companies to tap into that brand equity with ease. Yet, everything from its...
Out of this world sub-brands unveiled for UK heritage brewer
The UK’s northern hub of Manchester is home to many notable things. Rock bands. Football clubs. World-class universities. Of its many contributions to the British culture and economy is 190 year-old brewing company an...
Fuller’s show support to London’s Pride through ‘Pride Loves Pride’ campaign
Pride in London is an event that provides a platform for LGBT+ community to express and celebrate itself. Despite being a big party, Pride aims to raise awareness regarding various issues and injustices at the expense...
A beer that saves lives
Non-profit organisations fighting for good causes help people in need daily. However, for charities to survive, they need to be inventive and imaginative in order to collect the funds they need....
New beer brand reflects vibrant Angolan culture
Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attri...
Opinion: How to relaunch an icon
In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses th...
Rebrands from the tap
The food and beverage sector has seen numerous rebrands over the past few weeks. We look at three global rebrands in the alcoholic drinks sector, from a craft beer in the south of France to the international beer stap...
Peer perspectives: Samuel Adams
One of the craft beers that started a revolution, Samuel Adams’ rebrand may also be revolutionary, but not in the way it intends, says Paul Taylor Project: Samuel Ada...