• Transform magazine
  • January 20, 2018

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Articles

New beer brand reflects vibrant Angolan culture

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Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attributable...

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Opinion: How to relaunch an icon

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In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses the Carlsb...

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Rebrands from the tap

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The food and beverage sector has seen numerous rebrands over the past few weeks. We look at three global rebrands in the alcoholic drinks sector, from a craft beer in the south of France to the international beer staple Heine...

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Peer perspectives: Samuel Adams

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One of the craft beers that started a revolution, Samuel Adams’ rebrand may also be revolutionary, but not in the way it intends, says Paul Taylor Project: Samuel Adams rebrand b...

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Water, malt, hops, yeast

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The brewing industry has undergone a craft revolution, leading to ane explosion of new brands and new beers. Do young breweries and small brewers understand the power of brand? Brittany Golob examines packagaing, reputation a...

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Chang green bottles

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In recent years, South East Asia has risen in popularity for the Western tourism market. Annually, 900,000 British nationals visit Thailand alone, bringing home with them a love...

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Shedding its skin

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Craft beer and ale has always been distinct from its more generic mass produced counterpart, both in flavour and in the overall appearance of the product. Skinner’s Brewery, base...

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King of rebrands

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Despite the influx of artisan craft beer on the international market, Budweiser retains its place as one of the most popular lagers sold. To ensure its classic appeal is compatible with the modern day, design firm Jones Knowl...

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@transformsays

Atlantic Media Strategies, the creative consultancy company of magazine and publisher @TheAtlantic, rebrands under… https://t.co/gUu4q8hFPt
Update: Anthony Cox, associate director and head of strategy at @DragonRougeUK, shares his opinion of the @guardianhttps://t.co/u9roJvaf9r
Russia brand banned from @pyeongchang2018 Olympics following ruling by International Olympic Committee: #IOChttps://t.co/HVNc9en26b