• Transform magazine
  • June 16, 2019

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Articles

Halifax’s rebrand builds on approachability and human contacts to refresh its identity

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The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewed brand iden...

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CUNA partners with BrandCap to launch new consumer-facing campaign

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Though it has been over a decade since the Great Recession, the image of banks among consumers as a necessary evil has not improved significantly. The Credit Union National Assoc...

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Bank of America logo is the same, but better

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Bank of America, the second largest banking institution in the US with an international presence in over 35 countries, has revealed a new brand identity, consisting, among other things, of a new logo designed by creative cons...

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Santander updates logo and enters digital age

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Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a growing trend...

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Opinion: "Putting values at the heart of business strategy"

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An employer brand strategy is essential for engagement. Jeff Sindone uses HSBC's business strategy, HSBC NOW, as an example In today's world, employee satisfaction isn't enough....

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London cycle scheme rebrands red

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Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until now been...

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HSBC crisis latest in bank brand knocks

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Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive. The ongoing tax scandal surrounding HSBC is occurring on an international scale with over 203...

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Challenger banks face emotional indifference

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Research suggests that new banking brands, such as TSB, may struggle to engage with potential customers in the current climate. Brand language analysts, Linguabrand, analysed the language of key markets and found that, when it comes to ban...

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Opinion: @JohnnyTorrNesbi examines employer branding in the gulf region! How are Saudis keeping up? https://t.co/htgP1IAuF3
Hi @Tier1FXGlobal and Creatique, you've been featured in this week's #transformtuesday https://t.co/zftpG0nPTV https://t.co/ISJirACkng