Banks in the Middle East are contending with a changing financial industry, the introduction of digital-first brands and a young, global population. Antonino Lupo reports on the tensions between traditional banking an...
Articles
Halifax’s rebrand builds on approachability and human contacts to refresh its identity
The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewe...
CUNA partners with BrandCap to launch new consumer-facing campaign
Though it has been over a decade since the Great Recession, the image of banks among consumers as a necessary evil has not improved significantly. The Credit Union Na...
Bank of America logo is the same, but better
Bank of America, the second largest banking institution in the US with an international presence in over 35 countries, has revealed a new brand identity, consisting, among other things, of a new logo designed by creat...
Rebrand illuminates Tatarstan-based bank’s new identity
Ak Bars Bank, a Kazan, Tatarstan-based financial company, has refreshed its brand identity in partnership with international design agency Landor Associates. Celebrating its 25th anniversary, Ak Bars Bank’s new visual...
Santander updates logo and enters digital age
Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a g...
Opinion: "Putting values at the heart of business strategy"
An employer brand strategy is essential for engagement. Jeff Sindone uses HSBC's business strategy, HSBC NOW, as an example In today's world, employee satisfactio...
London cycle scheme rebrands red
Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until...
HSBC crisis latest in bank brand knocks
Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive. The ongoing tax scandal surrounding HSBC is occurring on an international scale with o...
Chinese bank brands grow while Europe and the US lag behind
A league table of the world’s biggest banks, ranked by brand value, is topped by Wells Fargo. The research, carried out by Brand Finance Plc, shows that UK bank brands lost 3% of their value in the past year. Chinese banks continue...