Articles

Historic automobile manufacturer BMW has redesigned its logo for the first time in more than two decades. The new logo will represent the transparent mobility of the future....

Storytelling and marketing are the new power couple in brand development. Mercedes Benz is leveraging multimedia to target new audiences and arouse their enthusiasm in the brand....

Once a reliable automaker and a flagship Swedish brand, now reinvented by a Chinese investor as NEVS, could a brand repositioning have saved Saab from bankruptcy? Nic...

In 2015, an estimated 31 million people across the UK owned a car – a rise of 10 million since 1995. And, as the market expands, the means to buy and sell vehicles has shifted exponentially. Gone are the days of car d...

Over the decades, Land Rover’s brand positioning and design ethos has evolved, but it retains a direct tie to its heritage and its origins. How does the new Discovery fit within that landscape? Brittany Golob reports...

The first carbon-neutral Formula 1 team, McLaren’s approach to sustainability is all- encompassing. It impacts the organisation’s corporate strategy, and ensures that it will continue to thrive in a fuel-scarce future...

Volkswagen has been around since the origins of the motor vehicle. Founded in 1904 in Germany, Volkswagen famously means ‘People’s car.’ It has a strange history as it was originally championed by Adolf Hitler, run by...